About Hightide

Hightide was created by José Paralta, a former surf camp owner and developer, with support from a small group of friends and collaborators who share a passion for surfing, travel, and independent businesses.

Frustrated by clunky and overpriced booking tools, José started building something simpler and more flexible. Hightide is the result — a tool designed for small operators by someone who understands their everyday challenges.

The People Who Helped Shape Hightide

Because building something special requires bringing together all of our strengths.

José Paralta

José Paralta

A lifelong techie with 20 years of surf camp experience, José now builds user-focused software that tackles everyday challenges and improves workflows.

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Katharina Joebstl

Katharina Joebstl

With a strong background in design and brand strategy, Kat helps businesses find clarity and direction, always adding a splash of surfing and sunshine.

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Allessandro Rista

Allessandro Rista

A master head coach with years of experience running surf schools of all sizes, offering rare insight into what makes operations run smoothly and sustainably.

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Giuliana Biagioni

Giuliana Biagioni

Giuliana knows property and booking management inside out, keeping everything running smoothly - from calendars to listings - with a keen eye for detail.

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Saman Heiwawtihrana

Saman Heiwawtihrana

With years of coaching, shaping, and engineering know-how, he’s all about the waves and making everything work just right for the perfect surf experience.

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Sarah Hardie

Sarah Hardie

As the artist and illustrator behind Hightide's design, Sarah brings her unique touch, adding beauty and style to every element of the app’s experience.

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José Paralta

José Paralta

A lifelong techie with 20 years of surf camp experience, José now builds user-focused software that tackles everyday challenges and improves workflows.

A lifelong techie with 20 years of surf camp experience, José now builds user-focused software that tackles everyday challenges and improves workflows.

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Katharina Joebstl

Katharina Joebstl

With a strong background in design and brand strategy, Kat helps businesses find clarity and direction, always adding a splash of surfing and sunshine.

With a strong background in design and brand strategy, Kat helps businesses find clarity and direction, always adding a splash of surfing and sunshine.

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Allessandro Rista

Allessandro Rista

A master head coach with years of experience running surf schools of all sizes, offering rare insight into what makes operations run smoothly and sustainably.

A master head coach with years of experience running surf schools of all sizes, offering rare insight into what makes operations run smoothly and sustainably.

View LinkedIn
Giuliana Biagioni

Giuliana Biagioni

Giuliana knows property and booking management inside out, keeping everything running smoothly - from calendars to listings - with a keen eye for detail.

Giuliana knows property and booking management inside out, keeping everything running smoothly - from calendars to listings - with a keen eye for detail.

View LinkedIn
Saman Heiwawtihrana

Saman Heiwawtihrana

With years of coaching, shaping, and engineering know-how, he’s all about the waves and making everything work just right for the perfect surf experience.

With years of coaching, shaping, and engineering know-how, he’s all about the waves and making everything work just right for the perfect surf experience.

View LinkedIn
Sarah Hardie

Sarah Hardie

As the artist and illustrator behind Hightide's design, Sarah brings her unique touch, adding beauty and style to every element of the app’s experience.

As the artist and illustrator behind Hightide's design, Sarah brings her unique touch, adding beauty and style to every element of the app’s experience.

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Our Principles

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Transparency

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Openness

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Team Work

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Inclusivity

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Our Mission

We want to build tools that people love to use

Our goal is to support people who have turned their passion into a business by giving them simple and powerful tools to manage their work and share what they love with others.

Let's do our part to level the playing field

The tourism world is dominated by large platforms, but it’s the small, independent operators who create the most authentic experiences. Hightide exists to support them, helping them grow on their own terms and connect directly with their customers.

Our Partners

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